2022 sponsorship information

 
 

Why be an ABBA sponsor?

If small business is your target market and important to your business, the Australian Business Book Awards 2020 offer you a direct and high-profile exposure to that audience. This is a wonderful opportunity to engage with and market directly to business owners across Australia. There will be significant pre-event promotion to business owners and entrepreneurs Australia wide.

Sponsorship is one of the lowest cost-per-lead marketing activities that an organisation can employ to access and build relationships with their target market. Involvement in the awards allows for the opportunity to virtually network with professionals who are recognised by their peers as leaders in their field of expertise and who are constantly asked for referrals to quality, reliable suppliers. 

The 2019 ABBAs were the inaugural awards and attracted more than $20,000 in prizes from a range of sponsors. In 2020 there are various levels of sponsorship opportunities which will allow your brand to benefit from the relationships the ABBA brand is building as Australia’s only business book awards, founded and run by two of Australia’s best in this area, Andrew Griffiths and Michael Hanrahan. 

The ABBAs are not for profit

Any profits from the awards will be donated to the Indigenous Literacy Foundation, a national book-industry charity dedicated to lifting literacy levels in remote Indigenous communities, so all children across Australia have the same choices and opportunities.

The ABBAs have so far donated over $30,000 to the Indigenous Literacy Foundation.

Sponsorship levels

The Platinum-level sponsorship has been filled for the 2020 awards.

Platinum sponsor (naming rights sponsor, 1 available): $4000

  • Exclusive naming rights for the 2020 ABBAs

  • Logo or business name placement on all 2020 ABBA winner trophies

  • Logo placement on all 2020 ABBA finalist certificates

  • Video and marketing package – including a 60-second video – to be displayed on the ABBA website and showcased at the awards ceremony, and featured on the ABBA, Publish Central and Andrew Griffiths Enterprises social media accounts (Facebook, Instagram, LinkedIn and Twitter)

  • Press release issued announcing you as the major sponsor of the 2020 ABBAs

  • Your logo featured on all ABBA collateral – newsletter, advertisements, etc. – with links to your site where possible

  • Your logo featured on homepage of the ABBA website with a link to your site

  • Standalone information page on ABBA website with content and pictures of your choosing 

  • Mentioned as the major sponsor on all ABBA promotional activities 

  • A certificate recognising your sponsorship for your office

  • Prominent display of your logo during awards online ceremony

  • The opportunity for a video message to be aired during the awards online ceremony

  • An honourable mention of you as the naming rights sponsor during online awards ceremony

Gold sponsor (3 available): $3000

  • Press release issued announcing you as a gold sponsor of the ABBAs

  • Your logo featured in all ABBA newsletters with a link to your website 

  • Your logo featured on the ABBA website with a link to your website 

  • Display of your logo during online awards ceremony

  • Honourable mention of your sponsorship during online awards ceremony

  • Social media posts promoting you as a gold sponsor on the ABBA, Publish Central and Andrew Griffiths Enterprises social media accounts (Facebook, Instagram, Twitter and LinkedIn)

  • A sponsor spotlight on the ABBA website and on social media

  • Mentioned as a gold sponsor in all ABBA promotional activities

  • A certificate recognising your sponsorship for your office

Silver sponsor (5 available): $2000

  • Press release issued announcing you as a silver sponsor of the 2020 ABBAs

  • Your logo featured in all ABBA newsletters with a link to your website 

  • Your logo featured on the ABBA website with a link to your website 

  • Display of your logo during online awards ceremony and mention of your sponsorship during online ceremony

  • Mentioned as a silver sponsor on all ABBA promotional activities

  • A certificate recognising your sponsorship for your office

  • A sponsor spotlight on the ABBA website and on social media

  • Mentioned on the ABBA, Publish Central and Andrew Griffiths Enterprises social media accounts (Facebook, Instagram, Twitter and LinkedIn)

Category sponsor (naming rights for category): $1000 (cash or voucher for your business as a prize for the category winner)

  • Sponsorship with naming rights for one category

  • Your logo featured in social media posts about the category (Facebook, LinkedIn, Instagram, Twitter)

  • Your logo featured on the category page of the ABBA website

  • Mention of your sponsorship during online awards ceremony when your category is announced

  • Your logo featured during online awards ceremony when your category is announced

  • Your name or logo featured on the category winner trophy

  • Your name or logo featured on category finalists’ certificates

  • A sponsor spotlight on ABBA website and on social media

Remaining categories to choose from (as of 21 August 2020):

Personal Finance and Investment
Management and HR
Leadership
Health and Wellbeing
Best Cover Design
Best Audiobook

Other Sponsorship Opportunities 

Your business may prefer to work with us to create your own unique sponsorship opportunity; please contact Michael Hanrahan to discuss this (details below). 

Contact

Michael Hanrahan
michael@businessbookawards.com.au
(03) 9888 9549