WHY BE AN ABBA SPONSOR?

If small business is your target market and important to your business, the Australian Business Book Awards offer you a direct and high-profile exposure to that audience. This is a wonderful opportunity to engage with and market directly to business owners across Australia. There will be significant pre-event promotion to business owners and entrepreneurs Australia wide.

Sponsorship is one of the lowest cost-per-lead marketing activities that an organisation can employ to access and build relationships with their target market. Involvement in the awards allows for the opportunity to virtually network with professionals who are recognised by their peers as leaders in their field of expertise and who are constantly asked for referrals to quality, reliable suppliers. 


THE ABBAS ARE NOT FOR PROFIT

Any profits from the awards will be donated to the Indigenous Literacy Foundation, a national book-industry charity dedicated to lifting literacy levels in remote Indigenous communities, so all children across Australia have the same choices and opportunities.

In 2019, the ABBAs donated nearly $2000 to the Indigenous Literacy Foundation, and in 2020 we donated over $10,000.


Become a 2021 sponsor

If you’d like to find out about becoming a sponsor for the 2021 awards, download the brochure – it has all the info you need.

The categories still available for sponsorship in 2021 are:

  • Personal Development

  • Personal Finance and Investment

  • Management and HR

  • Leadership

  • Health and Wellbeing

  • General Business

  • Best Audiobook

  • Best Cover Design

  • Best Marketing and Publicity

  • Book of the Year